Logos and Symbols

General Principles

The logos and symbols used must acknowledge, as a primary message, the link between the Australian Government and the Gardens.
Only approved versions of the Australian Government must be used. Strict guidelines apply to the positioning of logos.
The ANBG symbol or other logos/symbols may be used in a subsidiary way. They should be smaller and lower on the page than the Australian Government logo.
Individuals may not invent their own designs for the use of symbols and logos, they must be approved by the Director, ANBG.

Government Guidelines

Further Advice

Purpose	Primary logo/symbol	Secondary logo/symbol	Notes
Letterhead Minute Fax form Business cards Permits Compliments slips Envelopes etc		Text ‘growing, studying and promoting Australian plants’ (if design allows)	Templates for letterhead etc will be provided for general use. Business cards and stationery to be organized though Graphic Designer. Gardens symbol to be on the back on envelopes.
ANBG publications	or	Text ‘growing, studying and promoting Australian plants’ (if design allows)	ANBG symbol optional
CPBR publications			To be described in the CPBR Agreement. Australian Government Initiative logo to be given equal status where design allows.
Joint publications with CSIRO		CSIRO logo, equal status	Described in the CPBR Agreement
Advertising (recruitment)			Standard SEWPaC guidelines apply
Advertising (DNP business)			For example, notices in relation to management plans. ANBG name text may be added where design allows.
Advertising (event and site-based business)	or		ANBG Symbol where design allows
Web (front pages)		Text’ Australian National Botanic Gardens’ where design allows
Web (individual pages)		Text’ Australian National Botanic Gardens’ where design allows
Uniform badges		Text’ Australian National Botanic Gardens’ where design allows	Separate badges/ embroidery are required
Name Badges
Signs